welcome to the future of hair.

We believe that fighting hair discrimination begins with education and that responsibility falls on the whole industry. We want to play our part in this industry in evolving the standard by giving stylists + consumers alike more opportunity for science-led and accessible learning.

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why Rukapro?

The Ruka Pro Academy is the birth child of all the incredible stylists we’ve encountered. The ones who learnt from Youtube in their bedroom, the ones who grew up and were raised in the salon, the ones who fell into it by pure chance. Thank you for your teaching, your investment in us as a brand and your belief in what we are capable of doing. We’re excited to build this with and for you.

only 0.8% of salons cater to Afro-Caribbean hair.

According to an article in Harper’s Bazaar, only 302 of more than 35,000 registered hair salons in the UK cater to Afro-Caribbean hair.

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until 2021, afro hair was not part of the national curriculum.

Today, many current qualifications still have no compulsory requirement for students studying hairdressing to be educated on cutting and styling afro + textured hair.

its time for change.

We believe that fighting hair discrimination begins with education and that responsibility falls on the whole industry. We want to play our part in this industry in evolving the standard by giving stylists + consumers alike more opportunity for science-led and accessible learning.

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testimonials.

"It was super refreshing to get some insight on the braiding industry and hearing the perpectives if other braiders in the room! I was impressed with the though that went behind the synths collection. Being able to actually feel the hair and practice braiding with it was proof that Ruka brand has nothing to hide, and is standing on business!! "
Adeline - Braider, London.

"Ruka’s braid master class was phenomenal!! What an amazing afternoon filled with education, demos, conversation and vibes. Ruka didn’t come to play I really left understanding the brand so much more, the hair, the journey and the amazing connections that they are making with women and men like myself who are so passionate about all things hair..."
Lindsey - Hair Stylist, London.